As a designer, I strive to create work that embodies adaptability and thoughtful innovation. Growing up between Seoul and New York City has shaped me into someone who thrives in dynamic environments, drawing inspiration from diverse cultures, aesthetics, and experiences.

​

My approach to design is rooted in the belief that functionality and beauty should work in harmony. I focus on creating purposeful designs that are intuitive and impactful, elevating the every day through thoughtful details. Whether exploring the intricate textures of materials, experimenting with bold visual identities, or reimagining the form and function of products, I aim to create designs that resonate emotionally while addressing practical needs.

​

In addition to my design work, my experiences in social media marketing have given me unique insights into the ever-evolving relationship between branding, trends, and design. As both a designer and someone who actively engages with social media platforms, I’ve developed a strong understanding of how visual storytelling and trend awareness can elevate brand identities. This dual perspective has deepened my passion for creating designs that not only serve their intended function but also connect with audiences on an emotional and cultural level.

​

For me, design is more than just a profession—it is a way of connecting with people and the world around me. Every project is an opportunity to explore, learn, and grow, and I am committed to building a body of work that reflects this mindset. As I continue my journey as a designer, I remain dedicated to crafting work that is versatile, meaningful, and timeless.